Build a persona: Everything affects your 'perceived life score'. Get the right car. Like only the right things on social media. Throw only the best parties. You have to be seen to be better.

Update, upgrade, improve: Keep your home in vogue, your clothes on trend and your conversation sharp.

Manipulate, coerce, control: Deploy an arsenal of nasty tactics to devastate your 'friends' life scores. There can only be a winner if they're surrounded by losers.

Detect and deflect: With fully-developed, live action video characters, you must be able to decipher hidden motives, and when the dark arts are being used against you.